Selling Yourself
If writing were about sitting behind a computer, trying different ways to create beautiful images, a writer’s life would be complete. But writing then becomes about marketing, selling, promoting and it’s not that things get complicated, only it takes away from the time that is used for creating.
What do people want and can you deliver? If you write horror stories, do you look creepy enough? If you write romances do you wear flowing dresses and live a scandalous life?
People expect authors to resemble their characters. You don’t have to, but you can help your sales by playing a role for a short time. Give the fans what they want and they’ll keep coming back.