Review – Aether Journal

Out of the blue yesterday, I got a Fall/Winter Issue of Aether Journal. I have never heard of the company and almost tossed it in the trash without looking through it, but the word journal compelled me to open it up. The tagline is Outdoor Adventure, Urban Exploration & Innovative Design.  The journal is a folded down piece of paper approximately 16 x 22. No external packaging and no wasteful staples. The interior contains 8 stories, ranging from a description of one of Aether’s field jackets, to a holiday wish list containing a Lamborghini Ankonian, to a cool new stove that converts heat into electric power to charge devices like your phone. As a consumer, I knew their product would be expensive and again almost tossed the journal, but I’m glad I didn’t. The rest of the stories covered Elspeth Beard’s original motorcycle journey around the world in the 1980′s, a destination piece on the Whitepod hotel, or 15 geodesic “pods” built into the side of Les Cerniers, Switzerland, that offer a wood burning stove and a Scandinavian designed bathroom utilizing water from a nearby hot spring. The covers of the pod are changed out to blend with the seasons (white in winter and green in summer).

Their blurb on the Hot Tub Boat got me dreaming (yes it’s a hot tub and yes it functions as a boat), while their piece on Cloud Sequencing and how to identify cold fronts was really informative and useful. I don’t know how I got on their list, but I’m glad I did and I hope the journal keeps heading my way. After visiting their site, their clothes are pricy, but not much higher than other outdoor brands like Patagonia, North Face or Arcteryx. If their clothing design and functionality matches what they offer in this journal, I have no doubt they will be successful.

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